
Smalls makes ‘cat’ a personality type in New York campaign
Smalls drops the endline for a fill-in-the-blank system: solitude is cat, read receipts is cat. The in-house campaign runs on murals and wheatpaste across New York.
Work by In-house, reviewed and scored.

Smalls drops the endline for a fill-in-the-blank system: solitude is cat, read receipts is cat. The in-house campaign runs on murals and wheatpaste across New York.