Advertising and marketing news: the campaigns, rulings, appointments and numbers worth knowing this week.
Opening the Festival of Marketing, Hegarty set out a simple triangle for judging creative work, blamed KPIs for a sea of sameness, and admitted he once had no idea if a famous Audi ad would work.
VCCP's first UK campaign for Sour Patch Kids, Not As Sweet As They Look, includes special-build posters where the sweets attack a neighbouring Oreo ad. Both are Mondelēz brands.
Tesco Media's new self-service Ad Manager, built with Kevel, lets brands book retail media directly, while approved creator content moves onto Tesco.com, the app and store screens.
Music and F37's Written into the Cottage identity gives Fulham a bespoke typeface taken from the lettering inside Craven Cottage, ahead of the club's 150th anniversary.
Mother signs off 16 years as Ikea's UK agency with cheeky PAX wardrobe posters, before VCCP takes over the UK and Ireland account.
WARC forecasts 11.9 per cent global adspend growth this year, with social, search and retail media taking 66.4 per cent of the total and 70 per cent by 2028.
The UK's 75 most valuable brands grew faster than global rivals for the first time in nearly a decade. Revolut rose most, banks dominate and HSBC stays top.
Vitality's new VCCP campaign puts Stanley the dachshund in a bike basket to coach a struggling cyclist uphill, as the insurer pitches itself as your health's best friend.
Six online pharmacy and health ads banned, several for promoting prescription-only weight-loss medicines, with 'food noise' and 'no more needles' claims ruled out of bounds.
