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Gambling advertising rules in the UK: what you can and cannot run
CAP Section 16, BCAP Section 17, the LCCP and a voluntary industry code all govern UK gambling ads. Here is what each requires, and where the ASA is currently banning work.
Policy
Advertising policy and regulation explained: ASA rulings, banned adverts, and what Meta, Google and TikTok will and will not let you run.
Influencer advertising rules in the UK: disclosure, ad labels and what gets you reported
Only 57% of influencer ads in the ASA's last sweep were properly disclosed. Here is the controlled ad test, the labels that pass, and the sanctions that follow when they do not.
ASA rulings, September 2026: every advert banned in the UK and why
The ASA publishes rulings every Wednesday, and September's register is still empty. Here is the most recent verified batch, grouped by theme, with the CAP rule and the lesson for each.
How to complain about an advert to the ASA, and what happens next
How to complain about an advert in the UK: what the ASA covers, what to put in the online form, why one complaint is enough, and what the regulator can and cannot do once you press send.
Banned adverts: the most famous UK ads the ASA pulled, and why
From Paddy Power's Pistorius ad to Iceland's orangutan and the 2026 HFSS cases: the UK's most complained-about and banned adverts, what the ASA ruled, and the rule behind each one.
TikTok ad policy in 2026: the UK advertiser’s guide
What TikTok bans, what it restricts in the UK, the creative rules that get ads rejected, AI labelling, under-18 targeting, and how to appeal.
Google Ads policy in 2026: the rules and updates that matter for UK advertisers
The four pillars of Google Ads policy, the UK FCA verification, healthcare and gambling certification, the 2025 and 2026 updates with dates, and how disapprovals, strikes and suspensions work.
Meta ad policy in 2026: what you can and cannot run on Facebook and Instagram in the UK
Meta's Advertising Standards explained for UK advertisers: prohibited and restricted content, the FCA check, personal attributes, AI labels, appeals, and how the CAP Code and HFSS rules apply on top.
ASA rulings this month: every advert banned in the UK and why
Every ASA ruling that went against an advertiser between 5 August and 2 September 2026, grouped by theme, with the rule cited and the lesson. Midnite, Boots, Sports Direct, YO! Sushi and more.
UK advertising rules explained: CAP, BCAP, the ASA, HFSS and green claims
Who regulates UK advertising, how the CAP and BCAP Codes work, the HFSS ban, green claims, the DMCC Act and what happens when a complaint lands.