Agency

TBWAMedia Arts Lab

Work by TBWAMedia Arts Lab, reviewed and scored.

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Frame from Apple's Detectives film for the iPhone 17 Pro, the newest entry in the Shot on iPhone campaign

Rankings Apple 17 Sep 2026

The 20 best Apple adverts ever made, ranked

Twenty Apple films ranked, from a 1985 Super Bowl failure to a 2024 apology, with 1984, Think Different and Get a Mac at the top and the agency, year and director checked for each.