When is Prime Big Deal Days 2026? Amazon’s October Prime Day is 6 and 7 October
Amazon's October Prime Day runs from 12.01am on 6 October to 11.59pm on 7 October in the UK. The dates, the adverts, and why it matters to advertisers.
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Every Amazon campaign we have reviewed, scored on the same five criteria.
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Amazon starts selling ads inside ChatGPT
A US pilot puts ChatGPT's ad inventory inside Amazon's DSP as a managed service, with Delta Vacations among the first in. A new medium just got a sales house.
FTC sues Amazon over alleged secret ad auction surcharge
The FTC and 22 states allege Amazon added an undisclosed charge to its Sponsored Products auctions from 2019. Amazon denies it and is contesting the case.