Every Guinness campaign we have reviewed, scored on the same five criteria.
Anna MacDonald, who ran Guinness in Great Britain for five years, becomes marketing and category director for Diageo GB as Ursula Mejía Melgar leaves for Coca-Cola.
Good Times, a 22-piece collection made with Good Shout, reworks John Gilroy's famous mascot as a bird too well known to get served without a disguise.
92/100From the 1999 Surfer to the 2025 Premier League films, the ten Guinness adverts that matter, ranked with credits, verified results and a Crown verdict on each.