Ikea’s Storage is Sexy posters are Mother’s last work after 16 years, as VCCP takes the account
Mother signs off 16 years as Ikea's UK agency with cheeky PAX wardrobe posters, before VCCP takes over the UK and Ireland account.
Brand
Ikea
Every Ikea campaign we have reviewed, scored on the same five criteria.
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Ikea Sweden hides the real mess behind its own billboards
Ikea's Tidy Billboards look like standard furniture ads from the front. Behind them sits a wall of storage boxes stuffed with toys, clothes and old records.