80/100The Lynx Effect: BBH’s twenty-year run, and the day it ran out
BBH turned a teenage deodorant into a phrase the whole country used. The Lynx advert era, its effectiveness data, its ASA rulings and the reckoning that ended it.
Brand
Lynx
Every Lynx campaign we have reviewed, scored on the same five criteria.
1article 80average Crown Score
80/100