Sour Patch Kids launches in the UK by tearing into an Oreo poster
VCCP's first UK campaign for Sour Patch Kids, Not As Sweet As They Look, includes special-build posters where the sweets attack a neighbouring Oreo ad. Both are Mondelēz brands.
Brand
Sour Patch Kids
Every Sour Patch Kids campaign we have reviewed, scored on the same five criteria.
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