Ben Cohen asks adland to help free Ben & Jerry’s from Magnum
At Brandweek the co-founder set marketers a $20,000 guerrilla brief to pressure The Magnum Ice Cream Company into selling. The prize is ice cream for life.
Format
Guerrilla
1article
At Brandweek the co-founder set marketers a $20,000 guerrilla brief to pressure The Magnum Ice Cream Company into selling. The prize is ice cream for life.