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Advertising policy

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Ad Ranking cover: Disapproved. The Google Ads policy rules that matter

Policy 2 Sep 2026

Google Ads policy in 2026: the rules and updates that matter for UK advertisers

The four pillars of Google Ads policy, the UK FCA verification, healthcare and gambling certification, the 2025 and 2026 updates with dates, and how disapprovals, strikes and suspensions work.

Ad Ranking cover: Rejected. What you can run on Facebook and Instagram

Policy 2 Sep 2026

Meta ad policy in 2026: what you can and cannot run on Facebook and Instagram in the UK

Meta's Advertising Standards explained for UK advertisers: prohibited and restricted content, the FCA check, personal attributes, AI labels, appeals, and how the CAP Code and HFSS rules apply on top.