80/100The Lynx Effect: BBH’s twenty-year run, and the day it ran out
BBH turned a teenage deodorant into a phrase the whole country used. The Lynx advert era, its effectiveness data, its ASA rulings and the reckoning that ended it.
Agency
Bartle Bogle Hegarty
Work by Bartle Bogle Hegarty, reviewed and scored.
3articles 82average Crown Score
80/100
80/100Boddingtons “The Cream of Manchester”: the campaign that outlived its brewery
BBH sold a bitter as a luxury cream for eight years and took Boddingtons from 200,000 barrels to 850,000. Then the owners closed the brewery the advertising had romanticised.
87/100Levi’s “Launderette”: the 60 seconds that saved the 501
BBH's 1985 Levi's Launderette put Nick Kamen in his boxer shorts and lifted 501 sales by 800%. We review the strategy, the craft and the effectiveness evidence.