Agency

Beyond

Work by Beyond, reviewed and scored.

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A crowded British park under the title The First One in Alzheimer's Research UK's campaign film

News Alzheimer's Research UK 11 Sep 2026

Alzheimer’s Research UK bets on optimism with The First One

Beyond's new campaign for Alzheimer's Research UK ditches charity sadvertising for a single-shot film arguing the first person cured may already be alive, voiced by Aimee Lou Wood.