Agency

BMP DDB

Work by BMP DDB, reviewed and scored.

1article 86average Crown Score

Walkers, No More Mr Nice Guy with Gary Lineker, TV, 1995, BMP DDB

86/100

Campaigns Walkers 4 Oct 2026

Walkers and Gary Lineker: the advert that made a nice man steal

BMP DDB took the only footballer never booked and made him rob a child for a packet of crisps. Thirty years and an IPA paper later, it still holds up.