Agency

Collett Dickenson Pearce

Work by Collett Dickenson Pearce, reviewed and scored.

1article 87average Crown Score

Hovis Boy on the Bike television advert, 1973, Collett Dickenson Pearce

87/100

Campaigns Hovis 22 Jul 2026

Hovis “Boy on the Bike”: the advert Britain still votes best

Ridley Scott's 1973 Hovis advert put a boy, a bread bike and a colliery band on a Dorset hill. We review the idea, the craft and why it keeps topping national polls.