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Davidson Pearce Berry and Spottiswoode

Work by Davidson Pearce Berry and Spottiswoode, reviewed and scored.

1article 70average Crown Score

PG Tips, Tipps family chimps campaign, TV, 1956 to 2002, Davidson Pearce Berry and Spottiswoode

70/100

Campaigns PG Tips 27 Sep 2026

PG Tips chimps: the most effective British campaign nobody could make now

Forty-six years, fourth place to first in two, and a regional withdrawal test that proved it. Then the zoo that supplied the chimpanzees said the whole thing was wrong.