95/100Volkswagen “Think Small”: why the greatest print ad ever made still works
DDB's 1959 Volkswagen Think Small campaign put a tiny Beetle on an empty page and admitted its faults. We review the idea, the craft and what it taught advertising.
Work by Doyle Dane Bernbach, reviewed and scored.
95/100DDB's 1959 Volkswagen Think Small campaign put a tiny Beetle on an empty page and admitted its faults. We review the idea, the craft and what it taught advertising.