75/100Milk Tray Man: fifty years of advertising the delivery instead of the chocolates
Leo Burnett hired Bond's stunt doubles, refused to show the product and never let the hero speak. Then in 2016 Fallon turned the recasting into the campaign.
Agency
Leo Burnett
Work by Leo Burnett, reviewed and scored.
2articles 79average Crown Score
75/100
83/100Always Like a Girl advert reviewed: the film that made femvertising
Lauren Greenfield's casting-session film for Always won a Cannes PR Grand Prix and an Emmy, shifted attitudes in 150 countries, and started every argument about brand purpose since.