Agency

Lucky Generals

Work by Lucky Generals, reviewed and scored.

1article 83average Crown Score

Yorkshire Tea Where Everything's Done Proper TV advert with Sean Bean, 2019, by Lucky Generals

83/100

Campaigns Yorkshire Tea 24 Aug 2026

Yorkshire Tea advert reviewed: Where Everything’s Done Proper

Lucky Generals hired famous Yorkshire people to do menial jobs at a tea factory, and took Yorkshire Tea from third to first past PG Tips without cutting its price.