77/100John Smith’s “No Nonsense”: how Peter Kay gave Britain two catchphrases in one summer
TBWA/London swapped a cardboard cut-out for Peter Kay in May 2002, and "'ave it" and "top bombing" did the rest. A full review of the John Smith's advert.
Agency
TBWA/London
Work by TBWA/London, reviewed and scored.
1article 77average Crown Score
77/100