The 20 best Apple adverts ever made, ranked
Twenty Apple films ranked, from a 1985 Super Bowl failure to a 2024 apology, with 1984, Think Different and Get a Mac at the top and the agency, year and director checked for each.
Brand
Apple
Every Apple campaign we have reviewed, scored on the same five criteria.
2articles 88average Crown Score
88/100Apple “1984”: the launch film that showed no product and ran once
Chiat/Day, Ridley Scott and a discus thrower with a sledgehammer. Apple's board hated it, it aired nationally once, and it invented the Super Bowl as we know it.