
Autodesk answers AI anxiety with a hymn to human makers
The design software company's new Giant Spoon campaign opens on a newborn, calls itself a user manual for planet Earth, and tells an AI-rattled audience to make what matters.
Every Autodesk campaign we have reviewed, scored on the same five criteria.

The design software company's new Giant Spoon campaign opens on a newborn, calls itself a user manual for planet Earth, and tells an AI-rattled audience to make what matters.