84/100BT ‘It’s Good to Talk’: the campaign that sold Britain permission to chat
Abbott Mead Vickers BBDO found that men policed the phone bill and women paid the social price. Bob Hoskins fixed it, and the IPA put the payback at £297 million.
Brand
BT
Every BT campaign we have reviewed, scored on the same five criteria.
1article 84average Crown Score
84/100