Brand

Dove

Every Dove campaign we have reviewed, scored on the same five criteria.

1article 77average Crown Score

77/100

Campaigns Dove 15 Aug 2026

Dove “Real Beauty Sketches”: the most-watched advert of 2013, reviewed with the criticism attached

Ogilvy Brazil's 2013 Dove advert put an FBI-trained forensic artist behind a curtain and won a Titanium Grand Prix and a Grand Effie. We review the idea, the numbers and the case against it.