Brand

Heinz

Every Heinz campaign we have reviewed, scored on the same five criteria.

2articles 72average Crown Score

News Heinz 27 Sep 2026

Heinz says a JoJo Siwa and Chris Hughes necklace lifted spaghetti hoops sales 23%

Kraft Heinz's growth chief Karen Owen reveals a 23 per cent year-on-year uplift in spaghetti hoops after a custom necklace for JoJo Siwa and Chris Hughes, plus new numbers for Heinz's bean pouches.

72/100

Campaigns Heinz 2 Sep 2026

Heinz “The Wait”: the ad that made ketchup the hero by leaving it out

Heinz's 2024 advert The Wait, by Chilean agency 1984, never shows a bottle. We review the insight, the craft, the awards and why absence sells for a category leader.