Hovis puts £4m behind first campaign under ABF ownership
Hovis has launched a £4m national push for "Strength Baked In", its first big campaign since Associated British Foods completed its takeover in July.
Brand
Hovis
Every Hovis campaign we have reviewed, scored on the same five criteria.
2articles 87average Crown Score
87/100Hovis “Boy on the Bike”: the advert Britain still votes best
Ridley Scott's 1973 Hovis advert put a boy, a bread bike and a colliery band on a Dorset hill. We review the idea, the craft and why it keeps topping national polls.