77/100John Smith’s “No Nonsense”: how Peter Kay gave Britain two catchphrases in one summer
TBWA/London swapped a cardboard cut-out for Peter Kay in May 2002, and "'ave it" and "top bombing" did the rest. A full review of the John Smith's advert.
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John Smith's
Every John Smith's campaign we have reviewed, scored on the same five criteria.
1article 77average Crown Score
77/100