KFC launches Don’t Crack, its own £50,000 game show on YouTube
Mother's Don't Crack puts 30 KFC superfans through four absurd challenges for £50,000 in a 32-minute original game show on KFC's YouTube channel.
Brand
KFC
Every KFC campaign we have reviewed, scored on the same five criteria.
3articles 77average Crown Score
KFC advert song: who is the man singing Linger in Surrender to Tender?
He is Frank Watkinson, a YouTube musician with 1.2 million followers, covering The Cranberries' Linger in a single take for KFC's Tenders and Dips launch.
77/100KFC ‘FCK’: the apology that rewrote the rules
Mother's three letter press ad turned KFC's 2018 chicken shortage into the most copied corporate apology in Britain. We rate the idea, the craft and the evidence.