Brand

Levi's

Every Levi's campaign we have reviewed, scored on the same five criteria.

1article 87average Crown Score

87/100

Campaigns Levi's 27 Jul 2026

Levi’s “Launderette”: the 60 seconds that saved the 501

BBH's 1985 Levi's Launderette put Nick Kamen in his boxer shorts and lifted 501 sales by 800%. We review the strategy, the craft and the effectiveness evidence.