75/100Milk Tray Man: fifty years of advertising the delivery instead of the chocolates
Leo Burnett hired Bond's stunt doubles, refused to show the product and never let the hero speak. Then in 2016 Fallon turned the recasting into the campaign.
Every Milk Tray campaign we have reviewed, scored on the same five criteria.
75/100Leo Burnett hired Bond's stunt doubles, refused to show the product and never let the hero speak. Then in 2016 Fallon turned the recasting into the campaign.