Brand

PG Tips

Every PG Tips campaign we have reviewed, scored on the same five criteria.

1article 70average Crown Score

70/100

Campaigns PG Tips 27 Sep 2026

PG Tips chimps: the most effective British campaign nobody could make now

Forty-six years, fourth place to first in two, and a regional withdrawal test that proved it. Then the zoo that supplied the chimpanzees said the whole thing was wrong.