Specsavers advert: Contact Lens Rookies Welcome shows the awkward first try
Specsavers' first fully integrated influencer campaign targets 45 to 59 year old glasses wearers who have never tried lenses, by showing the fumble rather than the finish.
Brand
Specsavers
Every Specsavers campaign we have reviewed, scored on the same five criteria.
2articles 82average Crown Score
82/100Should’ve gone to Specsavers: five words, two IPA golds, twenty-four years
Graham Daldry wrote it in 2002 as a device for generating scripts, not a promise. Two decades and two IPA golds later, Specsavers has finally started to change it.