
Volvo’s new safety ad doesn’t show a single Volvo
Volvo's new film borrows the showroom walkaround format, then pixellates every car in it, because none of them are Volvos. They just carry safety systems Volvo invented and gave away.
Every Volvo Cars campaign we have reviewed, scored on the same five criteria.

Volvo's new film borrows the showroom walkaround format, then pixellates every car in it, because none of them are Volvos. They just carry safety systems Volvo invented and gave away.