Waitrose advert: It’s not fine dining, it’s fine Dine In, by Wonderhood Studios
Wonderhood Studios' new Waitrose films sell the £15 Dine In for Two by convincing diners they are at a restaurant, when they never left home.
Sector
Supermarkets
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Tesco launches Ad Manager self-service ad platform and puts influencers on in-store screens
Tesco Media's new self-service Ad Manager, built with Kevel, lets brands book retail media directly, while approved creator content moves onto Tesco.com, the app and store screens.
Aldi boss accuses rivals of using loyalty prices to ‘dupe’ shoppers
Aldi UK chief Giles Hurley says some loyalty promotions start from unrealistic prices and dupe customers, as Aldi reports £19bn sales and plans a record £900m investment.