72/100The Oxo family: 42 adverts, 16 years and one very well kept idea
Lynda Bellingham made 42 Oxo commercials for JWT between 1983 and 1999, and the children aged on camera. A review of the campaign that let a family grow up in public.
Agency
J. Walter Thompson
Work by J. Walter Thompson, reviewed and scored.
2articles 74average Crown Score
72/100
76/100The Andrex puppy: fifty years of getting away with it
A regulator killed the original 1972 script and a Labrador took the part. Half a century, roughly 130 films and a market share that went from 5% to 30% later, the puppy is still working.