Agency

J Walter Thompson

Work by J Walter Thompson, reviewed and scored.

2articles 70average Crown Score

Yorkie, It's Not for Girls, TV and print, 2002, J Walter Thompson

71/100

Campaigns Yorkie 1 Oct 2026

Yorkie “It’s Not for Girls”: the bar that banned half its market and grew 28.7 per cent

JWT put a membership rule on a chocolate wrapper on Easter Monday 2002. Yorkie grew 28.7 per cent while Mars fell, cleared 97 ASA complaints, and lasted a decade.

Cillit Bang, Bang and the Dirt is Gone with Barry Scott, TV, 2004, J Walter Thompson

69/100

Campaigns Cillit Bang 18 Sep 2026

Cillit Bang “Bang and the Dirt is Gone”: the shouting man who built a brand from nothing

JWT gave Reckitt Benckiser an infomercial, a penny and Neil Burgess shouting. A four per cent share in a year, an astroturfing scandal, an ASA ruling and a 2026 comeback.