Just Eat drops the celebrities for Stay Just Where You Are, its new VCCP brand platform
After Snoop Dogg, Katy Perry and Craig David, Just Eat's new global platform by VCCP is built on ordinary moments, led by a grandfather meeting his grandchild.
Agency
VCCP
Work by VCCP, reviewed and scored.
7articles 80average Crown Score
Sour Patch Kids launches in the UK by tearing into an Oreo poster
VCCP's first UK campaign for Sour Patch Kids, Not As Sweet As They Look, includes special-build posters where the sweets attack a neighbouring Oreo ad. Both are Mondelēz brands.
75/100O2 Be More Dog: the cat that sold a network nothing
VCCP was almost thrown out of O2's head office for suggesting a cat should become a dog. It became Campaign's campaign of the year, on an advert that mentions no product at all.
Vitality advert: Stanley the dachshund rides again in VCCP’s You Can Do It, Malcolm
Vitality's new VCCP campaign puts Stanley the dachshund in a bike basket to coach a struggling cyclist uphill, as the insurer pitches itself as your health's best friend.
TfL advert: The Stop Is Just The Start sells London’s buses and Tube as the way to what matters
VCCP's new TfL campaign turns the roundel into a title card and sells the destination, not the journey, with a hero film called The Reunion.
Hovis puts £4m behind first campaign under ABF ownership
Hovis has launched a £4m national push for "Strength Baked In", its first big campaign since Associated British Foods completed its takeover in July.
84/100Compare the Meerkat: how a 5p keyword built a category leader
VCCP's meerkat began as a footnote asking for a cheaper search term than "market". Seventeen years on, Aleksandr Orlov is still the most commercially literate joke in British advertising.