
Aldi boss accuses rivals of using loyalty prices to ‘dupe’ shoppers
Aldi UK chief Giles Hurley says some loyalty promotions start from unrealistic prices and dupe customers, as Aldi reports £19bn sales and plans a record £900m investment.
Every Aldi campaign we have reviewed, scored on the same five criteria.

Aldi UK chief Giles Hurley says some loyalty promotions start from unrealistic prices and dupe customers, as Aldi reports £19bn sales and plans a record £900m investment.
76/100McCann Manchester turned the cheapest item on the Christmas table into a decade-long franchise, a Grand Euro Effie, an IPA Silver and a queue outside the shop.