Brand

Cadbury

Every Cadbury campaign we have reviewed, scored on the same five criteria.

2articles 74average Crown Score

62/100

Campaigns Cadbury 2 Oct 2026

Cadbury Eyebrows advert review: the smallest idea Fallon ever sold

Fallon followed a drumming gorilla with two children and four eyebrows, and out-viewed it on YouTube inside three weeks. Tom Kuntz directed, and nobody ever published a sales number.

85/100

Campaigns Cadbury 3 Sep 2026

Cadbury “Gorilla”: the drum solo that won Britain back

Fallon's drumming gorilla contained no product, no message and no apology, and it lifted Dairy Milk sales by around a tenth in the year after a salmonella recall.