Nike raises brand marketing spend to $1.3bn as sales fall 4%
Nike's demand creation spend rose 5 per cent last quarter even as revenue fell 4 per cent, as Elliott Hill doubles down on brand building and cuts costs elsewhere.
Brand
Nike
Every Nike campaign we have reviewed, scored on the same five criteria.
4articles 82average Crown Score
75/100Nike Write the Future review: the World Cup film the tournament contradicted
Wieden+Kennedy Amsterdam and Alejandro Gonzalez Inarritu built three minutes on the idea that one touch rewrites a career. Then almost every player in it went out early.
The 20 best Nike adverts ever made, ranked
Twenty Nike films ranked, from Walt Stack crossing the Golden Gate Bridge in 1988 to the Paris Olympics, with year, Wieden+Kennedy office and director checked for each. Dream Crazy is number one.
88/100Nike advert review: Dream Crazy and the Colin Kaepernick decision
Nike put Colin Kaepernick on the thirtieth anniversary of Just Do It, watched a boycott start and the share price fall, then closed at a record high ten days later.