Ikea Sweden hides the real mess behind its own billboards
Ikea's Tidy Billboards look like standard furniture ads from the front. Behind them sits a wall of storage boxes stuffed with toys, clothes and old records.
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Hovis puts £4m behind first campaign under ABF ownership
Hovis has launched a £4m national push for "Strength Baked In", its first big campaign since Associated British Foods completed its takeover in July.
73/100Burger King “Moldy Whopper”: the bravest food advert of the century, and the least appetising
INGO Stockholm, DAVID Miami and Publicis let a Whopper rot for 34 days to prove there were no preservatives in it. We review the idea, the awards and the testing data that says it backfired.