Distinctiveness, brand linkage, longevity and truth. Four tests that separate a slogan from a positioning statement, with the lines that passed and the famous ones that were thrown away.
From a Fiat built by robots to a Honda diesel engine chased out of a rainbow: twenty car adverts ranked on idea, craft, bravery, published effectiveness and legs.
84/100Abbott Mead Vickers BBDO found that men policed the phone bill and women paid the social price. Bob Hoskins fixed it, and the IPA put the payback at £297 million.
77/100TBWA put Eva Herzigova on 48-sheets in February 1994 and beat a rival's television budget with two words. The craft, the ASA complaints and the car crash myth, reviewed.
Smalls drops the endline for a fill-in-the-blank system: solitude is cat, read receipts is cat. The in-house campaign runs on murals and wheatpaste across New York.
78/100Seven films, one ASA ruling and an agency change later, Nationwide's Dominic West campaign is the most effective piece of financial advertising in Britain. Here is the evidence and the verdict.
From Paddy Power's Pistorius ad to Iceland's orangutan and the 2026 HFSS cases: the UK's most complained-about and banned adverts, what the ASA ruled, and the rule behind each one.
From Krone's Beetle to Saatchi's dole queue: thirty advertising posters and print ads ranked by idea, craft, bravery, results and legs.
72/100Heinz's 2024 advert The Wait, by Chilean agency 1984, never shows a bottle. We review the insight, the craft, the awards and why absence sells for a category leader.
Every ASA ruling that went against an advertiser between 5 August and 2 September 2026, grouped by theme, with the rule cited and the lesson. Midnite, Boots, Sports Direct, YO! Sushi and more.
From Guinness Surfer to Barbie, Ad Ranking counts down the 50 best advertising campaigns of all time, with verified agency credits, dates and results.
92/100From the 1999 Surfer to the 2025 Premier League films, the ten Guinness adverts that matter, ranked with credits, verified results and a Crown verdict on each.