80/100The Lynx Effect: BBH’s twenty-year run, and the day it ran out
BBH turned a teenage deodorant into a phrase the whole country used. The Lynx advert era, its effectiveness data, its ASA rulings and the reckoning that ended it.
Sector
Personal care
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80/100
83/100Always Like a Girl advert reviewed: the film that made femvertising
Lauren Greenfield's casting-session film for Always won a Cannes PR Grand Prix and an Emmy, shifted attitudes in 150 countries, and started every argument about brand purpose since.
77/100Dove “Real Beauty Sketches”: the most-watched advert of 2013, reviewed with the criticism attached
Ogilvy Brazil's 2013 Dove advert put an FBI-trained forensic artist behind a curtain and won a Titanium Grand Prix and a Grand Effie. We review the idea, the numbers and the case against it.
86/100Old Spice advert review: The Man Your Man Could Smell Like
Wieden+Kennedy built the most quoted commercial of its decade from a single unbroken take, then answered 186 fans in two and a half days. The Grand Effie followed.