Nike raises brand marketing spend to $1.3bn as sales fall 4%
Nike's demand creation spend rose 5 per cent last quarter even as revenue fell 4 per cent, as Elliott Hill doubles down on brand building and cuts costs elsewhere.
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75/100Nike Write the Future review: the World Cup film the tournament contradicted
Wieden+Kennedy Amsterdam and Alejandro Gonzalez Inarritu built three minutes on the idea that one touch rewrites a career. Then almost every player in it went out early.
88/100Nike advert review: Dream Crazy and the Colin Kaepernick decision
Nike put Colin Kaepernick on the thirtieth anniversary of Just Do It, watched a boycott start and the share price fall, then closed at a record high ten days later.