Beats advert: why everyone in the cafe is Kendall Jenner, and the song
Beats 360's launch film casts Kendall Jenner as every customer in a cafe called Kendalls, to Tubeway Army's Are Friends Electric?. Uncommon made it.
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New Sonos campaign aims to win back trust after the app fiasco
Love the Sound. Feel the System. is the first campaign under new CMO Colleen DeCourcy, and it repositions Sonos as a whole sound system two years after its app update backlash.
Amazon starts selling ads inside ChatGPT
A US pilot puts ChatGPT's ad inventory inside Amazon's DSP as a managed service, with Delta Vacations among the first in. A new medium just got a sales house.
Autodesk answers AI anxiety with a hymn to human makers
The design software company's new Giant Spoon campaign opens on a newborn, calls itself a user manual for planet Earth, and tells an AI-rattled audience to make what matters.
Dyson makes the demo the whole advert for its CameraJet toothbrush
Dyson's in-house team and director Will Dohrn take the CameraJet apart on screen. No smiling white teeth, no story, just the engineering that has to justify the price.
FTC sues Amazon over alleged secret ad auction surcharge
The FTC and 22 states allege Amazon added an undisclosed charge to its Sponsored Products auctions from 2019. Amazon denies it and is contesting the case.
85/100Sony Bravia “Balls”: 250,000 bouncy balls and the end of the specification sheet
Fallon London fired a quarter of a million rubber balls down San Francisco to sell colour. The shoot, the José González track and the evidence it worked, reviewed.
88/100Apple “1984”: the launch film that showed no product and ran once
Chiat/Day, Ridley Scott and a discus thrower with a sledgehammer. Apple's board hated it, it aired nationally once, and it invented the Super Bowl as we know it.