75/100O2 Be More Dog: the cat that sold a network nothing
VCCP was almost thrown out of O2's head office for suggesting a cat should become a dog. It became Campaign's campaign of the year, on an advert that mentions no product at all.
Sector
Telecoms
5articles
75/100
84/100BT ‘It’s Good to Talk’: the campaign that sold Britain permission to chat
Abbott Mead Vickers BBDO found that men policed the phone bill and women paid the social price. Bob Hoskins fixed it, and the IPA put the payback at £297 million.
Three advert song 2026: it’s Dancing with Myself by The Donnas
The skater in the inflatable chicken costume is 11-year-old Katarina Suemnig, the song is The Donnas' cover of Dancing with Myself, and it launches Three's new platform, Let Fun In.
Virgin Media O2 marketing boss Rachel Swift departs in leadership shake-up
New consumer chief Lyssa McGowan takes direct charge of marketing across Virgin Media, O2 and Giffgaff, two years into the Essential For Living brand reset.
67/100Three “Dance Pony Dance”: the moonwalking Shetland that sold a network by selling nothing
Wieden & Kennedy London put a moonwalking Shetland pony in a field in 2013 and put Fleetwood Mac back in the top twenty. We review the idea, the craft and the missing business case.