Work by Fallon, reviewed and scored.
62/100Fallon followed a drumming gorilla with two children and four eyebrows, and out-viewed it on YouTube inside three weeks. Tom Kuntz directed, and nobody ever published a sales number.
79/100Fallon was handed a facelifted supermini whose product briefing led with an umbrella holder. It built a full-size Fabia out of cake instead, in real time, with no rehearsal.
85/100Fallon's drumming gorilla contained no product, no message and no apology, and it lifted Dairy Milk sales by around a tenth in the year after a salmonella recall.
85/100Fallon London fired a quarter of a million rubber balls down San Francisco to sell colour. The shoot, the José González track and the evidence it worked, reviewed.