The best Halloween adverts ever made, ranked
Twelve Halloween adverts ranked on idea, craft, bravery and evidence, from Burger King's Scary Clown Night and Tesco's Spookermarket to Heinz Tomato Blood, with verified credits.
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Digital
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75/100Iceland ‘Rang-tan’: the Christmas advert that was never banned
The ASA did not ban Iceland's 2018 Christmas film. Clearcast declined to clear it because Greenpeace made it. The difference is the whole story, and it handed Iceland 70 million views.
75/100O2 Be More Dog: the cat that sold a network nothing
VCCP was almost thrown out of O2's head office for suggesting a cat should become a dog. It became Campaign's campaign of the year, on an advert that mentions no product at all.
Gambling advertising rules in the UK: what you can and cannot run
CAP Section 16, BCAP Section 17, the LCCP and a voluntary industry code all govern UK gambling ads. Here is what each requires, and where the ASA is currently banning work.
UK digital ad spend hits £21.2bn in six months as retail media grows 32%
IAB UK and Mediasense put first-half digital adspend at £21.2bn, up 13 per cent, with retail media up 32 per cent and streaming taking a third of video spend.
Influencer advertising rules in the UK: disclosure, ad labels and what gets you reported
Only 57% of influencer ads in the ASA's last sweep were properly disclosed. Here is the controlled ad test, the labels that pass, and the sanctions that follow when they do not.
75/100Nike Write the Future review: the World Cup film the tournament contradicted
Wieden+Kennedy Amsterdam and Alejandro Gonzalez Inarritu built three minutes on the idea that one touch rewrites a career. Then almost every player in it went out early.
The 15 best beer adverts ever made, ranked
Fifteen beer adverts ranked on idea, craft, bravery and evidence, from Heineken's Refreshes the Parts and Carling's Dambusters to Dos Equis and Corona, with verified credits.
Music in advertising: how a track makes or breaks a campaign, and what it costs
A track can carry a film, move a record to number one and date a campaign inside a quarter. What sync and master licences actually cover, roughly what they cost, and where brands get burned.
Digital advertising is worth £175bn to the UK economy and could add 1.2 million jobs by 2035, IAB UK says
New Public First research for IAB UK puts digital advertising's contribution at £175bn and 2.6 million jobs, with £242bn in reach by 2035 if the policy climate allows.
ASA rulings, September 2026: every advert banned in the UK and why
The ASA publishes rulings every Wednesday, and September's register is still empty. Here is the most recent verified batch, grouped by theme, with the CAP rule and the lesson for each.
Beats advert: why everyone in the cafe is Kendall Jenner, and the song
Beats 360's launch film casts Kendall Jenner as every customer in a cafe called Kendalls, to Tubeway Army's Are Friends Electric?. Uncommon made it.