88/100Nike advert review: Dream Crazy and the Colin Kaepernick decision
Nike put Colin Kaepernick on the thirtieth anniversary of Just Do It, watched a boycott start and the share price fall, then closed at a record high ten days later.
Format
Digital
38articles
88/100
77/100Dove “Real Beauty Sketches”: the most-watched advert of 2013, reviewed with the criticism attached
Ogilvy Brazil's 2013 Dove advert put an FBI-trained forensic artist behind a curtain and won a Titanium Grand Prix and a Grand Effie. We review the idea, the numbers and the case against it.