Banned adverts: the most famous UK ads the ASA pulled, and why
From Paddy Power's Pistorius ad to Iceland's orangutan and the 2026 HFSS cases: the UK's most complained-about and banned adverts, what the ASA ruled, and the rule behind each one.
Format
Digital
38articles
TikTok ad policy in 2026: the UK advertiser’s guide
What TikTok bans, what it restricts in the UK, the creative rules that get ads rejected, AI labelling, under-18 targeting, and how to appeal.
Meta ad policy in 2026: what you can and cannot run on Facebook and Instagram in the UK
Meta's Advertising Standards explained for UK advertisers: prohibited and restricted content, the FCA check, personal attributes, AI labels, appeals, and how the CAP Code and HFSS rules apply on top.
Google Ads policy in 2026: the rules and updates that matter for UK advertisers
The four pillars of Google Ads policy, the UK FCA verification, healthcare and gambling certification, the 2025 and 2026 updates with dates, and how disapprovals, strikes and suspensions work.
72/100Heinz “The Wait”: the ad that made ketchup the hero by leaving it out
Heinz's 2024 advert The Wait, by Chilean agency 1984, never shows a bottle. We review the insight, the craft, the awards and why absence sells for a category leader.
AI in advertising: the campaigns getting it right, and the ones that got caught
Coca-Cola, McDonald's, Gucci and Under Armour got caught. Heinz and Nike did not. Where AI improves craft, where it kills trust, and the disclosure rule that should apply.
50 famous advertising campaigns every marketer should know, ranked
From Guinness Surfer to Barbie, Ad Ranking counts down the 50 best advertising campaigns of all time, with verified agency credits, dates and results.
ASA rulings this month: every advert banned in the UK and why
Every ASA ruling that went against an advertiser between 5 August and 2 September 2026, grouped by theme, with the rule cited and the lesson. Midnite, Boots, Sports Direct, YO! Sushi and more.
92/100Guinness adverts: every great one, reviewed and ranked
From the 1999 Surfer to the 2025 Premier League films, the ten Guinness adverts that matter, ranked with credits, verified results and a Crown verdict on each.
The 25 best Christmas adverts of all time, ranked
Ad Ranking's definitive list of the best Christmas adverts, from John Lewis and Sainsbury's to Aldi's Kevin the Carrot, with every John Lewis film ranked and the 2025 standouts placed.
Ikea Sweden hides the real mess behind its own billboards
Ikea's Tidy Billboards look like standard furniture ads from the front. Behind them sits a wall of storage boxes stuffed with toys, clothes and old records.
Hovis puts £4m behind first campaign under ABF ownership
Hovis has launched a £4m national push for "Strength Baked In", its first big campaign since Associated British Foods completed its takeover in July.